The crowdtasting story
When it comes to spirits, Cognac is the crown jewel — a favorite of the elite since the dawn of time. We firmly believe that such a delicate and complex gem deserves a place in everyone’s heart… and glass. Even more, we believed that we—the people—could shape such a marvelous drop into being. And we did—sacré bleu!
At Flaviar, we have a unique opportunity to involve our members in the creative process. Not long ago, we asked Flaviar Members to help chart the course for Frérot, our first very own Cognac. Over 800 of our members, spirits bloggers and journalists from around the world participated in the crowdtasting to help us create our Cognac. Now, it’s here.